Name the competitors and the decision you are trying to make. Okou reads their public pages, builds the comparison, and marks every cell as published, conditional, or not established — so you can tell evidence from inference.
A competitor analysis is only worth reading if a reader can check it. That means every claim carries a source and a capture date, and an inference is labelled as an inference rather than promoted to a fact.
The most useful column is the one most analyses leave out: what the public sources do not establish. Those gaps are the questions worth taking into a sales call, and pretending they are answered is how a battlecard gets a rep contradicted.
Four documents, from the same research pass.
Plan-by-plan comparison including the variable costs and usage caps that headline prices hide.
Comparison by job to be done, with each cell marked published, conditional, or not established.
How each competitor describes itself, where it wins, and the soft spots that follow.
Sourced claims a rep can defend, kept separate from the inferences drawn from them.
The gaps a competitor analysis finds are the ones worth writing against. The workflow below takes the same research the whole way to drafts.
A three-document analysis of two public e-commerce platforms, every figure taken from the vendors' own pages and dated to the capture.
A plan-by-plan teardown showing that the comparison turns on payment provider choice and GMV caps rather than on the matching $29, $79 and $299 tiers.
Nine jobs to be done with each cell marked published, conditional, or not established, and the three questions the public pages leave for a sales call.
A positioning brief quoting each vendor's own tier descriptions, where each wins on published evidence, and four soft spots with the evidence behind them.
Connect the sources and let Okou re-run the analysis on a schedule, telling you only what changed since the last capture.
Ahrefs
Notion
HubSpot
SlackCollega le app che contengono il materiale di partenza più aggiornato. Riusa i passaggi come workflow. Aggiungi un'automazione solo quando il workflow deve partire da un trigger o da una pianificazione.
Public pages — pricing, product, documentation, and announcements — read at the time you run it, with the capture date on every claim.
It quotes vendor claims as vendor claims. A conversion figure with no published method is recorded as an assertion, not carried through as a fact.
Weeks, not quarters. Pricing pages change often enough that anything older than about ninety days should be re-captured before it is quoted.
Okou ha anche: generatore di report di audit SEO e prospect list builder.
Connect the sources and let Okou re-run the analysis on a schedule, telling you only what changed since the last capture.