Ask the market question you actually have. Okou reads the published research, puts the estimates side by side instead of averaging them, and tells you where the sources disagree — which is usually the finding.
A market research report answers a decision, not a curiosity. Sizing, segments, and demand drivers are the parts; whether to commit money is the question they exist to inform.
The discipline that separates a useful report from a deck of borrowed numbers is refusing to blend sources. Two firms sizing the same market in the same year routinely differ by more than half, and averaging them produces a figure neither would defend.
Four documents, from one research pass.
Every published estimate side by side, with base years, growth rates, and the spread between them.
Share and growth by segment, with the contradictions between sources shown rather than resolved.
What is moving the market, separated from what a vendor asserts is moving it.
The case for, the case against, and the conditions that would have to be true.
The gaps a market map exposes are the ones worth writing against. The workflow below takes the same research all the way to drafts.
Research built from published sources on the same day, with every firm's estimate quoted separately and the disagreements left visible.
Five research firms' published 2026 estimates side by side — $39.4B to $77.9B, growth rates from 3.5% to 12.7% — and what differs in their definitions.
European segment shares from four firms, with three direct conflicts including which motor type leads and whether cargo grows at 4% or 15%.
An entry brief with the case for and against from the same sources, three falsifiable conditions, and the cheapest test of each.
Connect the sources and let Okou re-run the report on a schedule, flagging the estimates that moved since the last capture.
Ahrefs
Notion
Google Sheets
SlackConnect the apps that contain the latest source material. Reuse the steps as a workflow. Add an automation only when the workflow should start from a trigger or schedule.
Published research summaries, vendor and industry pages, and public filings, each quoted with its source and the date it was captured.
Both are shown and the conflict is labelled. Blending them into one number is how a report becomes something nobody can defend in the room.
No, and it says so. It maps what is publicly established, which is usually enough to decide what is worth commissioning.
Okou also has the AI competitor analysis and the ideal customer profile generator.
Connect the sources and let Okou re-run the report on a schedule, flagging the estimates that moved since the last capture.